In a recent interview, Zhang Zhuo, general manager of BYD’s Ocean Series, revealed the company’s latest advancements and strategic plans in intelligent driving technology. BYD aims to rapidly expand the adoption of its proprietary autonomous driving technology, planning to make it standard on vehicles priced under 150,000 RMB (US$20,700) within the next three years.
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Zhang Zhuo emphasized that BYD’s research and development team has grown to thousands of employees and is heavily funded, providing solid support for continuous innovation. BYD strictly adheres to the principle of “release and mass produce”, avoiding mere conceptualization and focusing on quickly translating advanced and innovative driving technologies into practical products that enhance consumer safety and convenience.
In the field of intelligent driving, BYD plans to enhance functions such as autonomous driving, autonomous parking, valet parking, etc. Its independently developed Diplot and “God’s Eye” advanced smart driving systems will undergo rapid iterative upgrades, ensuring cutting-edge technology and continuous optimization of user experience through frequent updates.
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Zhang Zhuo highlighted BYD’s competitive advantage in cost control and said the company will continue to leverage its “low cost” advantage by developing its smart driving systems in-house. This strategic move will enhance BYD’s market competitiveness and facilitate the wider adoption and development of BYD’s innovative driving technologies across its range of vehicle models.
BYD also aims to bring features such as “refrigerator, TV and sofa seats” to the mass market. Zhang Zhuo promised that BYD will do so. BYD’s unique compressor refrigerator can cool down to -6℃, enhancing the convenience of users in the car. BYD’s flagship model, the Denza Z9 GT, is equipped with a dual refrigerator that supports cooling and heating functions.
BYD’s ambitious plans for smart driving and integrated vehicle features underscore the company’s commitment to innovation and accessibility, and as the company continues to advance technology and reduce costs, it has the potential to democratize smart driving to a wider range of consumers.
