CLEVELAND, Ohio — Banyan Technology has announced the promotion of Deanna Wright to chief marketing officer (CMO).
“Deanna’s exceptional marketing leadership has played a key role in elevating Banyan’s brand presence and driving the growth of our company,” said Banyan CEO Brian Smith. “Her strategic vision, dedication and ability to inspire her team make her the perfect choice to take on this expanded role. I am confident that under her guidance, our marketing, inside sales and business development teams will grow and further drive Banyan’s success.”
Wright, who previously served as Banyan’s director of marketing, will continue to lead the freight execution software provider’s overall brand and marketing presence, with a focus on innovative strategies and impactful campaigns that strengthen the brand’s identity, elevate its market position and drive engagement across channels.
“I am truly honored and excited to take on this expanded role at Banyan,” said Wright. “It’s been incredibly rewarding to see our marketing efforts succeed, and I look forward to bringing that same energy and strategic vision to our inside sales and business development teams. Together, we will continue to innovate and drive Banyan’s growth while delivering exceptional value to our customers and partners.”
In addition to marketing, Wright also oversees Banyan’s inside sales and business development teams. She is responsible for developing strategic plans to drive sales growth, overseeing the training and development of sales representatives, and identifying new market opportunities. Wright ensures both teams are aligned with the company’s overall goals and works closely with cross-functional departments to optimize performance.
Mr. Wright has spent the majority of his career as a senior level marketing leader, focused on developing the people and resources that drive revenue and growth for his company. He holds a Bachelor’s and Master’s in Business Administration from Cleveland State University. He is a member of Banyan Technology’s senior leadership team and is committed to the continued development, implementation and management of LIVE Connect®, the most comprehensive technology solution in the logistics industry.
Dana Guthrie is an award-winning journalist whose work has appeared in numerous newspapers, books and magazines around the world and is currently based in the Atlanta, Georgia area.
