Legendary NFL quarterback Tom Brady is a guy who’s always on the go, so he wants things done quickly and easily.
So Brady’s latest partnership, with instant commerce giant Gopuff, was announced on Thursday.
For those unfamiliar with Gopuff, the instant commerce platform is built around fast delivery, connecting thousands of consumers every day with everything from essentials to groceries to over-the-counter medications.
The multi-year partnership will see Brady being directly involved and working with the company on a variety of areas including product development, content creation and more to grow brand awareness and deliver a unique customer experience.
“From the first time I used Gopuff, I was blown away by how fast and seamless the delivery was, and the variety of options at my fingertips,” Brady said in the official press release announcing the partnership. “I’m excited to work with the Gopuff team to drive innovation and continue to create an even better experience for our customers.”
“We are thrilled to welcome Tom Brady, one of the most well-known and respected athletes in the world, to Team Blue,” added Yakir Gora, CEO and co-founder of Gopuff.
The multi-year partnership with Gopuff will see Tom Brady directly involved, working with the company on product development, content creation and brand awareness. Getty Images, Netflix
“For more than 20 years, Tom has made history on the field, broken records and exceeded nearly all expectations while leading teams to victory. We share a passion for innovation, and together we will redefine the future of commerce and make Gopuff the world’s go-to solution for everyday, pressing needs.”
Throughout his playing career so far, Brady has become an expert on health and wellness, especially when it comes to his own TB12 brand.
In the coming weeks, Brady will be launching a curated category on the Gopuff app and its website featuring TB12, Nobull and other health-related products.
Instant commerce platform Gopuff is built with fast delivery in mind. AFP via Getty Images
There will also be exclusive production collaborations where the two will work together to create the most unique products exclusively for Gopuff customers.
Gopuff is also known for its collaborative “bag” collections, where partners create the ultimate bag filled with snacks, drinks, and all the essentials they need for the day.
Of course, there’s also the “Brady Bag.”
However, Gopuff will be launching its first celebrity tote bag and collection through its partnership with Brady.
Gopuff is known for its collaborative “bag” collections, where partners create the ultimate bag filled with snacks, drinks, and all the essentials you need for the day. Grubhub
Finally, the partnership will benefit Brady in the sporting arena as the company will become the official instant delivery partner of Team Brady’s E1 electric powerboat racing team.
This is Gopuff’s largest partnership to date, which comes as no surprise given Brady’s popularity.
In addition to being the greatest quarterback of all time, Brady has proven himself to be a great entrepreneur and someone who puts time and effort into his businesses and partnerships.
With that in mind, this is just the tip of the iceberg of what Brady and GoPuff have planned as they launch this partnership.
